UNLACED
Problem: Professional athletes experience wardrobe malfunctions during their performances.
Audience: Gen Z
Insight: Wardrobe malfunctions distract and steal the spotlight from an athlete’s performance.
Big idea: Let your victory be the story, not your wardrobe.
Additional Credit: Art Director; Anastasia Svetlova
Partnering with NBA 2K25, there will be an in-game glitch added.
In the middle of the game, players will suddenly start tripping and falling, giving the other team a chance to take the ball.
A pop-up will appear on the screen explaining why the player's character fell.
In the character outfit settings, players can switch to "On Shoes" to keep the game smooth without any Wardrobe malfunctions stopping them.